About Brotech
Brotech: A Global Innovator in Finishing and Converting Technology
Brotech, headquartered in Shenzhen, China, is a supplier of advanced converting and finishing solutions for the label and flexible packaging industries. Founded in 2004 by Ramon Lee, the company has grown into a global player, with over 3.000 installations in more than 80 countries and a strong international network spanning Europe, the Americas, and Asia.
European Expansion and Local Presence
In recent years, Brotech has significantly strengthened its position in Europe. A key step was the appointment of Giovanni Perego as European Business Development Director. With over 20 years of industry experience, Perego plays an important role in expanding Brotech’s network and supporting customers with process optimization.
Brotech has also established its own European entity in Spain, along with a new demo center in the Barcelona region. This facility allows customers to test applications, explore solutions, and collaborate directly with Brotech experts, reinforcing the company’s commitment to local support.
Benelux Partnership
Since early 2026, YellowPrint has been acting as Brotech’s official sales and service partner in the Benelux. For first-line technical support, Brotech collaborates with Wintec Graphic, an independent regional service provider. Together, they ensure fast response times and strong local customer support.
Technology and Product Offering
Brotech provides a wide range of solutions for pressure-sensitive labels, shrink sleeves, IML, RFID, and flexible packaging. Its modular machines can be configured for both inline and offline use, offering maximum flexibility.
Key technologies include digital finishing systems, die-cutting, inspection, and hybrid platforms that integrate multiple processes such as laminating, embossing, slitting, and rewinding. With over 100 patents, Brotech focuses strongly on automation, precision, and compatibility with major digital printing platforms like HP Indigo, Durst, Konica Minolta, and Xeikon.
AI-Driven Flexo Innovation: Brotech FFX Press
At Labelexpo 2025 Brotech introduced the world’s first AI-driven, fully automated FFX flexo printing press, featuring closed-loop colour density control for real-time inspection and automatic adjustment.
At its core is SmartColor AI, a learning system that optimizes print settings over time. Combined with an AVT camera and an X-Rite/PANTONE spectrophotometer, based on proven Esko technology now adapted for narrow web. The press ensures consistent colour accuracy within a defined Delta E, without operator intervention.
This innovation transforms traditional craftsmanship into a fully data-driven, printer-independent process, enabling higher consistency, less waste, and improved efficiency.
Global Position and Applications
Today, Brotech is a leading supplier in the narrow web converting segment, serving industries such as food and beverage, pharmaceuticals, logistics, and consumer goods. Its solutions support high-quality, efficient, and visually impactful label production.
Outlook
Driven by innovation, customization, and international growth, Brotech continues to expand its global footprint. With strong investments in R&D and an increasing focus on local presence, the company is well-positioned to remain a key technology partner in the evolving label and packaging industry.
